openbound

Multilingual outbound · B2B tech & fintech

Outbound in the language your market speaks.

Openbound books qualified meetings for B2B tech, fintech, payments and crypto companies entering new markets, with every campaign written at native level for the buyers you want to reach.

Book a 30-minute call See how it works
Example opener UK market

Sent for: a cross-border payments client

To: CFO, online marketplace

Subject: 31 currencies, one Friday

James, noticed you now pay sellers in 31 countries. For most finance teams, that means Friday afternoons lost to FX quotes and chasing failed payouts. We run all of it from one balance, at the rate you see when you hit send. Open to a quick comparison with what you pay today?
Step 1 · EmailOpened
Step 2 · LinkedInConnected
Reply“Fair point. Thursday works.”
Meeting booked in your calendar

Senior sellers only

No junior reps learning on your accounts

Native-level copy

Written for each market

Fintech roots

Payments, cards, crypto and SaaS

Live in 3–4 weeks

Faster than hiring a single rep

The problem

New markets don’t wait for your hiring plan.

Hiring takes months

Recruiting, onboarding and ramping one SDR can take a full quarter before the first meeting lands. Your market won’t wait that long.

Translation isn’t localisation

A translated email reads like it was written somewhere else, because it was. Buyers answer people who sound like they belong in their market: the right tone, the right references, the right level of formality.

One weak link breaks it

Deliverability is a system, not a setting. Domains, data and copy have to work together. When one breaks, your emails go straight to spam, the replies never come, and nobody tells you why.

How it works

From kickoff to booked meetings in under a month.

  1. 01 · WEEK 1

    Map your market

    We define your ideal accounts, the decision-makers who matter and what a qualified meeting means for your team.

  2. 02 · WEEKS 1–3

    Build the engine

    Verified lead lists, warmed-up sending domains, and native-level copy for each market, approved by you before anything goes out.

  3. 03 · WEEK 3–4

    Launch and book

    Email, LinkedIn and calls go live together. We work every reply, handle the objections and put qualified meetings straight into your calendar.

  4. 04 · EVERY MONTH

    Double down on what works

    We track which markets, roles and messages turn into meetings, cut what doesn’t, and scale what does. You get a clear report and a results call every month.

Why Openbound

Your buyers’ language. Your industry’s vocabulary.

Most agencies can send emails. Few can write to a CFO in Madrid, a founder in Almaty and a head of payments in Mexico City, and sound like they belong in every one of those inboxes.

Written for each market

Local tone, local references, local etiquette. Never machine-translated, never copied from an English template.

Fintech context

Payments, acquiring, cards and crypto. We know your buyers, their priorities and the compliance questions they’ll ask.

Senior from day one

Strategy, copy and every reply are handled by people who have carried a quota themselves, from fast-moving SMB deals to complex enterprise sales.

You own everything

Domains, inboxes, lists and copy stay yours, whatever happens next.

Coverage

Wherever your next market is.

Europe & UK

From Iberia to the Nordics and the Baltics

North America

United States and Canada

Latin America

Mexico, Colombia, Argentina, Chile and beyond

Middle East

UAE and the wider Gulf

Central Asia

Kazakhstan, Uzbekistan and the wider region

Somewhere else?

Tell us where you’re going. We’ll tell you how we’d get there.

What an engagement looks like

How we’d open your next market.

Three examples of how we approach a new market, from the first list to the first meetings.

Example scenario Crypto infrastructure · LATAM

A B2B crypto infrastructure company opening Latin America

The challenge

Demand in Latin America was growing, but the team had no Spanish speakers, no local network, and no clear view of which country to start with.

How we’d approach it

  • Start with Mexico and Colombia: fintechs, neobanks and exchanges with recent funding or new licences
  • Write every message natively in Spanish, focused on compliance and speed to market
  • Reach the CTO, Head of Product and compliance lead at each company

The target

16 qualified meetings in 90 days, first pilots signed, and clear data on which country to prioritise.

Example scenario Finance SaaS · UK & Nordics

A finance SaaS company moving from inbound to enterprise

The challenge

Inbound brought plenty of small customers, but the larger accounts the sales team wanted never found them on their own.

How we’d approach it

  • Build a list of 120 named enterprise accounts in the UK and the Nordics
  • Reach the CFO, VP Finance and finance operations lead, each with a message for their role
  • Open with something real: a finance hire, an ERP change, a new subsidiary

The target

12 meetings with enterprise finance leaders in 90 days, and a playbook your in-house team can keep running.

Example scenario HR tech SaaS · United States

A European HR tech SaaS company entering the US

The challenge

Strong in Europe, unknown in the US. Hiring a US sales team first meant a big bet on a market they hadn’t tested yet.

How we’d approach it

  • Focus on mid-sized tech companies (200–1,000 people) that are hiring fast
  • Reach the VP People, Head of Talent and CHRO, with US-style messaging that leads with numbers
  • Use real triggers: hiring sprees, new offices, recent funding

The target

15 qualified meetings in 90 days, and proof of demand before making the first US hire.

Every engagement is tailored. These examples show how we approach a market, not past client results.

Plans

Less than the cost of one hire.

Infrastructure, data and tools included. Meeting targets agreed together at kickoff, based on your market and deal size. Three-month minimum, then month to month.

Market Test

Prove a new market before you hire

€2,500 / month

  • 1 market, 1 language
  • Email outreach
  • Reply handling and booking
  • €750 one-time setup
Book a call

Growth

Most chosen

A steady pipeline across two markets

€3,500 / month

  • 1–2 markets, up to 2 languages
  • Email, LinkedIn and calls
  • Reply handling and booking
  • €1,000 one-time setup
Book a call

Multi-Market

Expansion into several regions at once

€5,000 / month

  • Up to 3 markets, multiple languages
  • Email, LinkedIn and calls
  • Reply handling and booking
  • €1,500 one-time setup
Book a call

Prefer paying for results? Ask about our performance option: a lower base plus a fee per qualified meeting.

Elizaveta Samoilenko, founder of Openbound

Founder

Elizaveta Samoilenko

Founder, Openbound

I’ve spent my career on the front line of B2B sales in fintech, payments, crypto and SaaS, opening markets across Europe, North America and Latin America and building enterprise pipeline from zero. I’ve consistently hit or exceeded my targets, often by a wide margin, by doing the unglamorous work well: the right accounts, sharp research and messages buyers actually want to answer.

And I kept seeing the same pattern. A company with a great product decides to enter a new market, spends months hiring, translates its English playbook, and wonders why nobody replies. The problem is rarely the product. It’s reaching buyers in a way that feels local, relevant and worth their time.

Openbound exists to close that gap. We bring senior sales judgment to every campaign: the right accounts, the right people, and a first message that earns a reply.

Questions

What counts as a qualified meeting?

A call with a decision-maker at a company that matches your agreed profile, who shows real interest and attends. We agree the definition in writing before launch.

How soon will I see meetings?

Campaigns go live three to four weeks after kickoff, once your sending domains are warmed up. LinkedIn outreach and calls can start sooner.

Do you guarantee a number of meetings?

We agree a target range together at kickoff, based on your market, offer and deal size, and report against it every month. If you prefer paying for outcomes, our performance option ties part of the fee to qualified meetings.

Will this hurt my company’s email?

No. We send from separate domains set up for outreach, so your main domain is never used for cold email.

Let’s open your next market.

A 20-minute call to understand your goals and see whether Openbound is a fit.

Book a call elizaveta@openbound.co